LOHAS Market - health and sustainability
Deadline for advertising submission for the next issue of Eureka! Magazine is March 21th. Article submissions will be accepted through March 17th.
Email Cynthia or Tom for details on how you can involve your business or service with this bi-annual publication focusing on conscious-minded living for the cultural creative and eco-minded individual…..
LOHAS (Lifestyles of Health and Sustainability) describes an estimated $209 billion U.S. marketplace for consumer goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 16% percent of the adults in the U.S., or 35 million people, are currently considered LOHAS Consumers.
Groundbreaking research conducted by sociologist Paul Ray attributes ‘Cultural Creatives’ as a group of educated consumers who make conscientious purchasing and investing decisions based on social and cultural values. His research shows that one in four adult Americans is part of this group—nearly 50 million people.
The LOHAS market, which is consumer based and does not reflect business to business data, includes the following market segments:
Personal Health
Natural, organic products
Nutritional products
Integrative Health Care
Dietary supplements
Mind Body Spirit products
Natural Lifestyles
Indoor & outdoor furnishings
Organic cleaning supplies
Compact flourescent lights
Social Change Philanthropy
Apparel
Green Building
Home certification
Energy Star Appliances
Sustainable Flooring
Renewable Energy Systems
Wood Alternatives
Alternative Transportation
Hybrid Vehicles
Biodiesel Fuel
Car Sharing Programs
Eco Tourism
Eco-tourism Travel
Eco-adventure Travel
Alternative Energy
Renewable Energy Credits
Green Pricing
The LOHAS website makes this very pertinent comment:
The interconnections between global economies, cultures, environments, and political systems play a large role in the holistic worldview of the typical LOHAS Consumer, but equally important are the interconnections of mind, body and spirit within individuals. This focus on Personal Development, with the ultimate goal of achieving his or her full human potential, is of utmost concern to the Cultural Creative. The current growth in this market group strongly supports the notion that spirituality is no longer relegated to the New Age periphery but is undeniably migrating to the center of mainstream cultural awareness.
This is the purpose of Eureka! Magazine - to provide encouraging information and inspiration for the mushrooming group of spiritual and conscious-minded persons and to offer them connections with products and services that meet their discerning cultural awareness. More than simply wanting to ‘buy green’ or ‘buy local’, these individuals want to develop a sense of connectedness in their communities and a balanced and harmonious life of health and well-being.
Eureka! Magazine is distributed twice a year: Spring/Summer and Fall/Winter.
February 21st, 2008
